# Brimley > Profit analytics for Etsy sellers. Real per-listing profit after every fee, with full drill-down to the source transaction behind each number. Brimley reconstructs every component of Etsy's aggregated `amount_fees` field — listing fee, transaction fee (6.5%), payment processing (3% + $0.25 in the US), Offsite Ads (12%/15%, capped at $100/order), currency conversion (2.5%), and regulatory operating fees — then allocates them proportionally across items in multi-item orders. Focused product, not all-in-one. Built by Evgeniy Averin (solo founder). Private beta ~Q4 2026, public launch ~January 2027. Current phase: pre-launch waitlist with founding-member pricing. This file helps LLM-based tools and AI assistants surface accurate information about Brimley and the Etsy-seller topics we write about. The canonical domain is `getbrimley.com`. ## Product - [Home](https://getbrimley.com/): Profit analytics for Etsy sellers — per-listing margin reconciled against actual bank deposits. Waitlist + founding-member pricing. - [Waitlist](https://getbrimley.com/waitlist): Join the waitlist ahead of launch (around January 2027) - [Etsy fee calculator](https://getbrimley.com/etsy-fee-calculator): Interactive calculator that breaks down Etsy's fees on a single order — listing, transaction, processing, Offsite Ads, currency conversion, regulatory. For UK sellers also models 20% UK VAT charged on top of fees (with reverse-charge toggle for VAT-registered sellers). - [Etsy fee calculator — UK](https://getbrimley.com/etsy-fee-calculator/uk): UK-specific sub-page that pre-selects country=UK and walks through the 6 fees + 20% UK VAT mechanics. Covers: payment processing 4% + £0.20, regulatory operating fee 0.32% (UK Digital Services Tax pass-through, raised from 0.25% in 2024), Offsite Ads $10K USD threshold (not GBP) at 12% mandatory / 15% opt-in, VAT registration threshold £90,000 (raised from £85K on 1 April 2024), reverse charge mechanics for VAT-registered sellers, marketplace facilitator VAT (£135 threshold for overseas-into-UK imports), trading allowance £1,000 with planned £3,000 increase, Self Assessment forms SA103S/SA103F. 10 primary-source citations to Etsy Help and gov.uk. - [Brimley Chrome extension](https://chromewebstore.google.com/detail/brimley-%E2%80%94-etsy-fee-calcul/ljhjmmbdmiiagkoihdkmngggnlnpnaei): Side-panel version of the fee calculator. Click the toolbar icon, the calculator opens in Chrome's side panel beside any tab — same engine as the web tool, 24 countries, UK 20% VAT-on-fees toggle, Offsite Ads $100 cap, regulatory DST. Manifest V3, minimum permissions (sidePanel + storage only — no host permissions, no content script, no Etsy DOM/API access). Zero data collection: state stored locally via chrome.storage.local, no analytics, no external network calls. Free, no account. ## Writing - [Blog index](https://getbrimley.com/blog): Research-driven articles on Etsy fees, profit analytics, and the math behind what sellers actually keep - [Etsy Stats vs Your Real Profit](https://getbrimley.com/blog/etsy-stats-vs-real-profit): The six fees Etsy doesn't subtract from Shop Stats Revenue or the 1099-K — worked example from $39.98 order showing $9.05 in platform fees, Offsite Ads lifetime lock explained, reconciliation steps with source citations to Etsy Help, Etsy Fees & Payments Policy, and IRS Schedule C - [Etsy Offsite Ads: what happens at $10,000](https://getbrimley.com/blog/etsy-offsite-ads-10000-threshold): Worked example of the Offsite Ads mandatory enrollment threshold — how the $10K rolling-12-months trigger works, the 12% rate + $100-per-order cap, 30-day attribution window, opt-out mechanics, 4 footnotes to Etsy Fees Policy + Help + Seller Handbook - [Why Your Etsy Deposit Never Matches Your Dashboard](https://getbrimley.com/blog/etsy-deposit-dashboard-gap): Five mechanisms explaining the gap between Shop Stats Revenue, Payment Account Available balance, and bank deposit — disbursement batching, refund fee retention asymmetry (processing auto-reverses, transaction fee only on <48h cancellations, Offsite Ads fee never refunded), Offsite Ads 30-day attribution lag, currency conversion timing (2.5% taken before Payment Account), Payment Account reserves. Worked example $199.90 → $154.65 Payment Account net, reproducible in the fee calculator. 9 footnotes to Etsy Help + Seller Handbook. - [Schedule C for Etsy Sellers: A Line-by-Line Walkthrough](https://getbrimley.com/blog/etsy-schedule-c-walkthrough): Where Etsy's reporting maps onto IRS Schedule C for tax year 2025. 1099-K threshold restored to $20K + 200 transactions retroactively (per One Big Beautiful Bill); most Etsy sellers won't get a 1099-K but still file Schedule C. Etsy platform fees (listing, transaction, processing, currency, regulatory) → Line 10 (Commissions and fees); Offsite Ads → Line 8 (Advertising); shipping labels → Line 27b (Other expenses); refunds → Line 2 (Returns and allowances), not Part II. Worked example: $50K shop, 12% OA, 50% COGS, 200 sq ft home office → $16,138 Line 31 net profit → $2,280 SE tax. Hobby-vs-business test (IRC §183 9-factor), Part III COGS for handmade sellers, mileage at $0.70/mile (2025), home office simplified $5/sq ft × 300 sq ft cap, quarterly estimated taxes (Form 1040-ES, $1K threshold, 2026 due dates, safe-harbor rules). 16 footnotes to IRS publications and Etsy Help. Not tax advice — solo-developer framing, suggested mappings only. ## Legal - [Privacy policy](https://getbrimley.com/privacy): How Brimley handles Etsy shop data - [Terms of service](https://getbrimley.com/terms) - [Subprocessors](https://getbrimley.com/subprocessors): Third-party services that process customer data - [Contact](https://getbrimley.com/contact) ## Optional - [Sitemap](https://getbrimley.com/sitemap.xml)