See the real profit
on every Etsy listing you've ever sold.
Brimley is profit analytics for Etsy sellers. It reconstructs per-listing profit from every fee, refund, and Offsite Ads attribution, then traces each number back to the transaction behind it. Private beta ~Q4 2026. Public launch ~January 2027.
| Listing | Orders | Revenue | Fees | Net Profit | Margin |
|---|---|---|---|---|---|
Personalized Leather Journal SKU · LJ-PERS-A5 | 412 | $12,847.23 | $1,921.44 | $6,284.11 | 48.9% |
Custom Pet Portrait Digital SKU · PP-DIG-STD | 287 | $8,318.65 | $1,216.27 | $5,847.12 | 70.3% |
Gross revenue (287 orders)$8,318.65 Transaction fees (6.5%)−$540.71 Payment processing (3% + $0.25 × 287)−$321.31 Listing fees ($0.20 × renewals)−$47.40 Offsite Ads attribution (heuristic)−$306.85 Refunds issued (4)−$128.50 COGS ($3.80 × 287)−$1,090.60 Net profit$5,883.28 revenue − fees − refunds − COGS = net profit | |||||
Engraved Wooden Cutting Board SKU · WCB-ENG-LG | 154 | $7,182.00 | $1,088.52 | $2,419.06 | 33.7% |
Handmade Ceramic Mug Set SKU · CM-SET-4 | 89 | $4,268.11 | $712.43 | $1,047.82 | 24.5% |
Vintage-Style Wedding Invitations SKU · WI-VINT-25 | 47 | $1,823.47 | $438.20 | −$142.83 | −7.8% |
Minimalist Linen Napkin Set SKU · LN-MIN-6 | 31 | $1,114.28 | $291.16 | −$287.41 | −25.8% |
Why not another all-in-one tool?
Most Etsy analytics tools bundle keywords, competitors, trends, profit, and ads into a single dashboard — each domain shallow. Brimley goes the opposite way: one domain — what Etsy sellers actually keep, after every fee, refund, and Offsite Ads attribution — explored to full depth.
Every fee ties back to the transaction that generated it. Every transaction ties back to the deposit that actually landed in the bank. That's how the gap between dashboard revenue and real payouts becomes explainable, not just visible.
From there, each layer compounds: which customers make the shop profitable, what Etsy-placed ads return over a buyer's lifetime, how the numbers compare to shops structured similarly. If a layer doesn't earn its weight in decisions a seller would actually make differently, it doesn't ship.
Three capabilities. Nothing else competes for your attention.
The minimum product to prove two things: Brimley stays focused, and every number on the page can be verified in under ten seconds.
Profit for every listing, from day one on Etsy.
Not a 90-day window. Not a "Pro tier only" unlock. Brimley backfills your full Etsy history — two, three, five years, whatever you’ve been selling — and shows real profit per listing after every fee Etsy charges and every refund you’ve issued.
Every number traces back to a transaction.
Click any profit figure. See the orders behind it. Click any order. See every fee, coupon, refund, and shipping charge that built it, with a direct link to the original receipt on Etsy. If you don’t trust a calculation, you can verify it in under ten seconds.
Tax-ready export in one click.
Schedule C categories, fees broken out properly, refunds handled correctly. Hand it to your accountant or drop it into TurboTax. Reconciling before tax season shrinks from an afternoon to a few minutes.
Etsy's API doesn't expose ad spend to third-party tools. For now, you can upload a CSV from your Etsy Ads dashboard to include it in profit calculations, or run without it and see everything else. Full ads integration is one of the next layers on the roadmap.
What ships after launch?
At launch: profit analytics for every listing, reconciliation against bank deposits, and tax-ready export. That's the foundation.
~Q3 2027: margin-drop alerts and Offsite Ads attribution matching. ~Q1 2028: customer profitability — which buyers actually make the shop work. 2029: benchmarking against shops structured similarly.
Each layer under the same rule — if it doesn't earn its weight in decisions a seller would actually make differently, it doesn't ship.
Is this tool for you?
Two lists. No trick questions. If you're unsure after reading both, you're probably not in our ICP yet — and that's fine.
- Run an Etsy shop doing $1k+/month in revenue
- Have 50+ active listings across one or more shops
- Already use eRank, EverBee, or similar for SEO and product research — and want a focused tool for the profit side
- Have felt the gap between what Etsy Stats shows and what your bank account says
- Want to understand your numbers, not just glance at a dashboard
- Are brand new to Etsy and still validating product-market fit (you need product research tools first)
- Sell handmade with complex bill-of-materials that changes weekly (Craftybase serves that better)
- Need multi-channel inventory sync across Shopify, Amazon, or Etsy (different product)
- Want an AI tool that tells you what to sell (we don’t do product research or trend prediction)
Simple. No feature gates on history. No surprises.
- 1 Etsy shop
- Full historical backfill, no retention limits
- Profit per listing + full drill-down to transactions
- Fee breakdown with visible formulas
- Reconciliation page
- Tax-ready CSV export
- Email support, 48–72h response
- Everything in Lite
- Advanced filters: section, tags, variations, country, time period
- Monthly PDF P&L report
- Priority email support, <24h response
- Everything in Pro
- Up to 5 Etsy shops
- Multi-shop consolidated view
- Priority support via Slack or email, <12h response
Founding member offer. Join the waitlist now and lock in early access pricing at launch — better than the public rate, applied to any tier on annual billing.
Get early access30-day full refund at launch, no questions asked. Cancel anytime.
Pricing will evolve as new layers ship. Anyone on a paid plan keeps their price for 12 months after any change.
Questions we get early.
Help us
build this right.
Join the waitlist — shape what we ship first,
and lock in early access pricing.
Who built this
I'm building Brimley as a solo founder. After enough time reading forum threads about the gap between Etsy's dashboard and the actual bank deposit, I decided the whole product should revolve around reconciling those two numbers — not chasing trend charts.