Writing
Research-driven writing on what Etsy sellers actually keep
Long-form articles on Etsy fees, profit analytics, and the math behind Shop Stats, the 1099-K, and what ends up in your bank account. Every claim is sourced. Every formula is shown.
TAXES · RESEARCH·Featured
Schedule C for Etsy Sellers: A Line-by-Line Walkthrough
Where Etsy's 1099-K, fees, refunds, and ads spend land on IRS Schedule C — line by line, with a worked example. Not tax advice.
Evgeniy Averin··12 min read
RECONCILIATION · RESEARCH
Why Your Etsy Deposit Never Matches Your Dashboard
Etsy's dashboard shows what you sold. Your bank shows what landed. Five mechanisms create the gap — and what to check first when it feels wrong.
Evgeniy Averin··11 min read
FEES · RESEARCH
Etsy Offsite Ads: what happens when your shop crosses $10,000
Once your Etsy shop crosses $10,000 in trailing-365-day sales, Offsite Ads is mandatory at 12% for the lifetime of the shop. Mechanics and math.
Evgeniy Averin··11 min read
DATA · RESEARCH
Etsy Stats vs What Actually Hits Your Bank: Six Things Etsy Doesn't Subtract
Etsy gives you two top-line numbers — Stats Revenue and 1099-K Gross. Neither is your profit. What I found pulling apart the full fee structure.
Evgeniy Averin··11 min read